Behind the brand
We started off as a boutique brand, stocked in a number of independent stores, while also selling our pieces in our flagship store in Islington, London. Our pieces were immediately popular, and we realised that we wanted to share our jewellery with more women across the whole UK and overseas.
When the Pandemic hit, we were forced to close our boutique and had to pivot how we ran the business so we scaled our e-commerce operations and social media, and now sell thousands of pieces to women all over the UK, with fanbases also in Switzerland, Norway, Sweden, France, Germany and the USA.
As the founder of the business, I think it’s crucial that I maintain a personal connection with my customers, and I’m very involved with our Instagram communications. So when you engage with us on social media, you will often engage with me directly - this is a great source of input into our product and designs, and I’m always open to suggestions.