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Our Story

Jewellery has been around for thousands of years. Our ancestors centuries ago were always brightening up their lives with beautiful, handmade earrings, necklaces and rings. We want to keep that flame alive in today's world of mass manufacturing and unhappy work. That's why we founded Carousel Jewels.

It's ok to be a little obsessed with jewellery. Well, that's what I tell myself. From different gemstones through to old techniques that have been passed from generation to generation, the process of this craft has always fascinated me.

You could say it's in my blood. Part of my heritage comes from a family of jewellers in the Middle East. At the peak of their industry, they made fine jewellery for members of royalty, including Queen Victoria. Carousel has been a passion project of celebrating old jewellery, trinkets and coins with my love for flora and fauna. Each piece tells a story; from the old coin picked up in an antique market to the earring inspired by an old family heirloom.

The challenge has been to make pieces with these influences that are luxurious yet affordable and contemporary enough for the tastes and style of the modern wearer.

I believe beautiful, meaningful jewellery has the power to uplift from the natural healing powers of gems through to using motifs and symbols of inner strength, protection and guidance.

Being an independent brand we are closely involved in the entire process from design to prototype through to handmade production. Our makers are at the heart of what we do so we also work with small family run businesses to bring our designs to life. It's very rewarding to work in this personal way and support other independent enterprises. 

Since launching, Carousel has been featured in a number of fashion publications including Vogue, Grazia, Refinery29, Elle Magazine, The Sunday Times Style, Stella and Marie Claire. The Independent and Evening Standard have also featured us in their round up of top independent jewellery brands.  Our pieces have been worn by Emilia Clarke, Stacey Dooley and Dolly Alderton amongst others.